SV – Criteria
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Prospective follow-back rate
Before deciding whether to interact with an account or not, we always try to take its prospective follow back rate into consideration.
Is there a good chance that this account will be interested in the content of our client’s account?
Is the account small enough to even notice our interaction? -
Niche / Interest
When determining if an account is a possible valuable target who may follow the client account back and engage with the content, the niche and sub niche or interest of that account are logically of great relevance.
Additionally, a person’s income level may occasionally play a factor. -
Location
Location is crucial, particularly for accounts that only want to gather followers in specific region / country and for companies that want to sell their goods in a particular region / country.
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Gender & Age
Gender and age are two of the most crucial aspects for our account managers to take into consideration when determing if the owner of a personal account or an owner of a professional account belongs to the target audience group with which we are intending to interact with.